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Eight decades of rumbling engines, two-wheel travel, exhaust smoke, and total badassery. Gloria Tramontin Struck has been blazing trails in the world of motorcycles since 1940 as one of the original members of the Motor Maids.
The MotoLady’s Book of Women Who Ride: Motorcycle Heroes, Trailblazers, and Record-breakers – front cover
The MotoLady’s Book of Women Who Ride features 74 individual profiles of moto ladies who, in my opinion, have made a huge impact on the world- within the motorcycle industry and beyond. These women were firsts, fastest, fearless, and I’m honored to be able to help share their stories with the world.
Writing this book was really tough for me at times. Not just in a creative sense– wrapping my head around how to tackle such a large topic in the first place: women and motorcycles. But moreover the emotional and motivational troubles I encountered through the project. First, my Dad died. Almost the same day I signed the contracts and made everything official to write the book. And then shortly after Jessi Combs died. Having worked together on some projects, and me having a workspace inside her shop for a little over a year… I really felt the loss personally. On top of that, she was an inspiration to not only me… but men and women the world over. Then we can’t ignore the Covid-19 global pandemic, nor explosive protests across America (especially in my hometown and current place of rest, Portland)… it’s been a wild couple of years, to say the least.
There are no rainbows without rain, as they say. I’m very proud to be able to see the finished book in all its tactile glory.
Written and curated by Alicia Mariah Elfving, founder of TheMotoLady.com and the Women’s Motorcycle Show, and arguably the most notable advocate for women in the motorcycling hobby, The MotoLady’s Book of Women Who Ride subverts all the tired women-and-motorcycle tropes, offering the true stories of the women past and present who ride and wrench as well as anyone, proving every bit as indispensable to maintaining and growing a positive motorcycling culture.
Historically, depictions of women in motorcycle culture tend to objectify—from the outlaw motorcycle club “biker babe” to cheesecake photography to posturing celebrities with motorcycles as props. The truth is much different. From the early days of motorcycle culture more than 100 years ago, women have played a central role in making the motorcycle a legitimate form of transportation, recreation, and motorsport.
Elfving presents more than 70 figures in the motorcycle world, from the Americas to Europe and even the Middle East and South Asia—stunt riders, racers, builders, customizers, organizers, and more. Elfving links today’s women motorcyclists with those of the past and illustrates the freedom represented by two wheels, and how motorcycles allow women to transcend cultural expectations confidently. You’ll meet riders such as:
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Publisher: Motorbooks (May 4, 2021) Language: English Hardcover: 184 pages ISBN-10: 0760367507 ISBN-13: 978-0760367506 Item Weight: 1.74 pounds Dimensions: 9.25 x 7.5 inch UNSPSC-Code: 55101500 Book theme: History Genre: Transportation / Automotive Top Amazon Best Sellers Rank: #23,520 in Books #1 New Release in Motorcycle Pictorials #1 New Release in Motorcycle History #343 in Women’s Biographies |
Alicia Mariah Elfving is the founder of TheMotoLady.com, the world’s leading websites for women who ride, as well as the world’s first Women’s Motorcycle Show. Those who appreciate women riders will find a massive amount of media here for daily distraction: motorcycles in art and design, motorcycle fashion and gear, and profiles of pioneering women motorcyclists are just some of the topics covered. Alicia also roams roadways far and wide looking for experiences and personalities to capture with her words and photographs. She splits her time between Portland, Oregon, and Los Angeles.
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Posted on April 5, 2021 in Blog, MotoLadies, News & Features by Alicia Mariah Elfving